Category 'Behind the scenes'

Creative Photo Folk - a community to learn photography creatively, overwhelm free

In 2015 I started Hayley Roberts Photography to better learn photography and Photoshop. By documenting my discoveries in blog posts I hoped my experiences might benefit other interested photographers, and it did, on a small scale. Somewhere along the way I realised if I poured all my time and effort into experimenting and teaching I might be able to create something that helped photographers on a larger scale. And that's how Creative Photo Folk was born. Creative Photo Folk has been a 4+ year labour of love. It started out as a book, morphed into a course and is now an online membership. I've designed it to be a one stop solution for creative photography, covering art theory, photography, lighting, editing, compositing and business. But, more than that, it's designed to be easy to follow and FUN. The world of photography education is so bloated with information that it's easy to feel lost and disheartened. I've tried to avoid that by getting to the very heart of what photographers need to know and teaching that through the use of fun projects. And then there's the community. Without any members this doesn't yet exist, but I dream of creating a safe, nurturing place where photographers can experiment and grow together. After years of writing, taking photos, endless editing, recording videos, designing the website and marketing materials, and blindly dreaming, it's almost ready. I only ever concentrated on the next step in the path so I cannot even fathom that the time has finally come to invite other people in. Pinch me, just in case. I've dreamed big about this moment and worked harder than I've ever worked before. Being stubborn I created this venture entirely on my own (with a little help here and there to shoot the content). Sometimes I wonder if I'm completely crazy in thinking that anyone else will see the value, but then I look through my content and allow myself to believe that I'm really onto something here.

The launch for Creative Photo Folk will roll out like this:

  • I will run a free mini-course to help frustrated photographers get over the number one hurdle holding them back
  • As this course finishes I will open the doors to the Creative Photo Folk membership
  • Anyone who signs up at this time will receive a discounted founding members rate for life
  • Creative Photo Folk will be 'evergreen' meaning it is always open and people can join at any time - however those who join at the start have the most opportunity to grow with the membership, but they will also have the least amount of content initially. I've designed it this way to reduce overwhelm.
It will launch July 6, 2021. If you're interested in learning more or signing up to Creative Photo Folk, please visit the sales page or home page. If you're interested in signing up for the free mini-course you can do so here. And if you are not a photographer, but merely reading this because you are one of those precious people who support me, could I please ask one more favour - I'd be most grateful if you could share posts from the Facebook page with your photo loving friends. Wish me luck x Hayley

Many photographers use their camera to capture a moment; they see an interesting subject so they shoot it to the best of their ability. But a worthwhile experiment for every budding photographer is to try staging a photo. Rather than passively waiting for all the elements to perfectly arrange themselves, take control and create the moment yourself. It’s an important lesson in thinking about concept, setting, composition, lighting and posing. It could be as simple as approaching someone interesting on the street and non-creepily asking permission to pose them in a certain way or as elaborate as the over-the-top concepts often seen in fashion or advertising. Make, rather than take. Create. My chosen style of photography, conceptual fine art, uses photography to tell a story and so while the course of this blog will see me study and explore a photography technique each week, I also need to develop a story to incorporate that technique. It’s a daunting prospect because concepting a shoot requires thought, creativity and the drive to pull together the elements needed to bring a story to life. But tackling these challenges can only improve your work. If you break your project down into its different components it becomes easier to manage. ‘Garden Attack' is the very first conceptual photograph I ever took. I am proud of myself for attempting it even though I wouldn’t call it a success. But I thought it would make a good example to illustrate all the areas that need to be considered when creating a photo. Firstly, you need to devise a concept and that’s going to involve tapping into your stream of inspiration. Not a creative person? Rubbish. You either haven’t found a way to express your creativity or you’re not yet seeing the world as an endless source of inspiration. I can’t close my eyes and come up with ideas. I need to surround myself with books and art, music and movies, and the work of other photographers. I particularly love to browse op shops for props to build a story around.  I take these influences and use my own life experiences to give them a new twist. Buy a notebook and jot down every idea, no matter how stupid. Use Pinterest or Evernote to create an inspiration library that you can turn to at any time for a little creative boost. And if you’re really struggling, try some inspiration exercises. Brooke Shaden outlines some particularly good ones here.

“You don't make a photograph just with a camera. You bring to the act of photography all the pictures you have seen, the books you have read, the music you have heard, the people you have loved.”  - Ansel Adams
For ‘Garden Attack’ I came up with the idea purely because I liked the look of the passionfruit vines hanging over the fence and I thought about how a person might interact with them. Once you have your idea, break it down into all its components. Here, you’re thinking about:
  • Story
  • Setting – location, era, time of day
  • Subject
  • Props
  • Wardrobe
  • Pose
  • Lighting
  • Framing – angle, lens used
Story: this should primarily be guided by your idea, however if you’re simply shooting fashion or glamour it may not be especially relevant. For a conceptual photo, putting thought into your character will help get your story across clearly. Who are they? What is this situation they’re in and is it the most visually interesting part of their story? How did they get here? What happens after? Having answers to these questions will help you add extra elements that enrich the story. I wanted my character to look as if she’d been digging a hole in the garden but nature had started fighting back. It’s not a complicated story and had I put more thought into it I might have had a stronger image, but I do like that it’s open to interpretation. Setting: where and when is your story taking place? If your story takes place at a castle at sunrise then you’re either going to have to find a castle you can photograph at sunrise or recreate one using compositing. This is my biggest struggle. Either my concepts are too elaborate or the location I need is too public or dangerous. (With all the deadly creatures in Australia going off the beaten track is an extreme sport.) This means I have to think smaller, using the little pockets of trees and creeks that surround my home. My best tip is to assess your local area for its most unique features and include those in your photos. Use Google Maps to discover what’s nearby and then your car and your feet to explore further. Once I have built a portfolio I intend to approach more interesting locations for permission to shoot there. As my initial idea came from the vines over my fence, it was easy for me to shoot in my garden and tangle myself in the vines without travelling too far or having passers-by staring at me. Both the time period and time of day are not important here, but I did want to darken the photo to suggest that the weather, too, had been angered. Props: Having your subject interact with SOMETHING will make your shot more interesting and further your story. Being on an extreme budget I usually buy props from cheap “$2” shops, eBay or just use things I have lying around the house. Depending on your concept, you can even composite in a photo of the prop you want if it’s too difficult to get the physical version. For my shoot I needed some gardening implements. I had a rusty shovel lying around and I replanted an overgrown lettuce to look as if it was grabbing at my hand. I used the vines to wrap around myself and dug a hole in the ground to make it look like I’d been doing something in the garden. Wardrobe / Make up: What would your character likely be wearing? I have a clothes rack full of costumes specifically to be used in photoshoots. This is made up of clothes I don’t wear anymore, old costumes, and dresses from my *cough* goth days that are rich in dark colours and fabrics. I regularly scour eBay for vintage dresses (I never spend more than $30 unless it’s particularly special) and I visit every op shop I find. The clothes are cheap anyway but I like to go around change of season when I can usually pick up whole bags of clothes for $5 or less. For now, I wear basic make up I’ve applied myself. As my character was working in the garden I figured she’d be wearing something old and ragged. I had a pair of paint splattered overalls that I thought would work perfectly. To make myself look dirty I smeared some mud on my white shirt and arms but unfortunately I did this fairly half-heartedly so you can’t really tell. Subject: Who will play your character? What physical attributes do they need to have? If you have a willing family member or friend on hand – great! For me, mainly for ease of access, I primarily use myself but in the future I hope to either recruit friends or use models through ModelMayhem or online message boards. However, your subject needn’t be a person. An object or animal are perfectly fine too. I never considered using anyone but myself, however the story would have been stronger had I used a model and wrapped them entirely in vines. As it was I had to wrap myself up, take the photo (my camera was too far away to register my remote so I had to pull myself out of the vines to trigger it and quickly wrap myself back up), run back to the camera to check my pose and keep doing this over and over until I was happy with the photos I had. I waited a few hours to get the diffuse light I wanted and jumped outside when it was just right. It would have been tricky having a model waiting around for that to happen. [caption id="attachment_1506" align="alignleft" width="200"]Stupid remote Stupid remote[/caption]                   Pose: It takes a little experimentation to get this right but the best way to start out with posing is to think about what pose will help tell your story. Should it be powerful or submissive? I tried a number of poses for my concept, many of which didn’t work, including making it look as if my feet weren’t touching the ground and the vines had fully embraced me. My pose had to be tense and convey fear and struggle as I fought to escape the plants, but also partly submissive to make it look as if the vines were winning. [gallery columns="4" link="none" size="medium" ids="1500,1501,1502,1503"]   Lighting: Lighting is difficult and expensive, so it’s always best to start out with natural light, positioning your subject so it sculpts their features. Shoot early or late in the day and aim for overcast or cloudy days to avoid harsh shadows (unless that’s what you want). I’m just starting to dabble in the world of lighting, but you can start experimenting cheaply with lamps and candles. I photographed mid-morning but waited until clouds crossed the sun so that my skin had a milky tone and everything was nicely lit from the diffuse sun. Framing: Do you want a wide shot to see the location, or a tight shot to really focus on your subject? Do you want to shoot from low down to make them look powerful or high up to make them look submissive or straight on to let the image alone tell the story? I chose to shoot front on and in portrait orientation. I used a 50mm to get a close shot without distortion but I also moved my camera right and left to take extra shots of the garden to Photoshop in later (they didn’t make the final cut). Once you’ve thought all this through do a rough sketch of your idea to help you visualise all the shots you’ll need to take and any elements you might use to strengthen your story. [gallery size="medium" ids="1504,1505,1510"] If your shot doesn’t work out don’t feel dejected because you’ll have learned a tonne of things from the experience. It’s frustrating to fail but get straight back out there and shoot it again using what you’ve learned. This is the only way to improve. I initially considered my photo a flat-out failure because the “garden’s attack” was not how I envisioned and didn’t feel convincing enough. But I let it sit for a good 9 months before I took another look at it and with a little toning and colour correction in Photoshop I think it’s OK. I love jumping on the Flickr pages of great photographers and scrolling back to their first photos to see how far they’ve come. And I’d love to see yours too. Have you tried taking a staged shot? Show me your first attempt!

Over the coming weeks I will begin to explore the tricks and techniques used by the best photographers but rather than just saying “hey, here’s how to shoot an HDR image” I want to photograph these techniques in the style that I love to shoot. Every pro photographer specialises in a certain kind of photography and I want to talk about why it’s so important to define your niche and explain how I eventually stumbled across mine. When your passion for photography first ignites you’ll want to shoot everything in sight. Every flower, every sunset, every local event. You’ll find excuses to go places just so you can take your camera and begrudge going to events where cameras aren’t allowed. I was stuck in this snap happy wonderland for about three years before I started to consider making money from my hobby. But to be able to market yourself as a photographer you need to have a specialty. At first I thought this was ludicrous. Surely the fact that I can and do shoot everything makes me a better prospect for every photography job ever. But the more I thought about it the more I realised why this doesn’t make sense. If someone wants a children’s portrait, then they want to employ someone who shoots children’s portraits because that person will know exactly how to put children at ease in front of a camera. They don’t want someone who sometimes shoots kid’s portraits but also shoots food photography and sports because they’ll look at your website and won’t understand what they’re getting. (Unless you specifically shoot children eating food at sports games and then you have a specialty—even if it’s a creepy one). If, however, someone only shoots macro fungi then whenever a company is looking for a well-shot mushroom they’re going to save themselves time and employ the person who lives to shoot that subject and knows where the best mushrooms are and the best light to shoot them in, like THIS GUY, and not the guy who shot a mushroom once. And this is why it pays to specialise. Not just in photography, but in whatever your chosen profession is. It limits your competition and allows you to perfect your niche and be the best at what you do. I really struggled to define what it is I wanted to shoot. Whenever I tell someone I’m a photographer most people assume I shoot weddings and portraits because that’s what photography means to them and that’s traditionally where the dollars are. And for awhile I too pictured myself as a wedding photographer because it was the only field I knew I could make money from right away. But deep down I didn’t want to be a wedding photographer and I didn’t want to take family portraits. What I did like to shoot was landscapes and wildlife, but how do you make money out of those? Especially when there’s already so many people doing it better? Then one day on CreativeLIVE I saw an ad for a course on how to turn photographs into works of art and decided to tune in because the concept intrigued me. After watching Brooke Shaden’s class for a couple of hours I knew that THIS is what I wanted to do with every fibre of my being and I bought the course without hesitation in what became one of those life-defining moments. I would be a conceptual fine art portraitist. A WHAT? Well, normally when a portrait is taken it is commissioned by a person, family or company with the intent to showcase the subject’s beauty or professionalism. Conceptual fine art portraits on the other hand are created as an art form. Instead of smiling, candid subjects these portraits aim to tell imaginative stories through the use of costumes, props and posing. They are experimental in nature and in many circumstances utilise in-camera tricks or post processing to add an element of magic or the unreal, and it’s mainly these kinds of techniques I will explore throughout this blog. Conceptual fine art portraiture is a broad field so it’s incredibly hard to describe but as a picture paints a thousand words, here are some examples from a few of my favourite photographers. [caption id="" align="alignleft" width="238"]Away with the canaries 'Away with the canaries' by Miss Aniela[/caption] [caption id="" align="alignright" width="200"]to serve 'To serve' by Brooke Shaden[/caption] [caption id="" align="alignleft" width="253"]Set them free 'Set them free' by Erik Johansson[/caption] [caption id="" align="alignright" width="200"]These Are The Creatures In My Neighborhood 'These are the creatures in my neighbourhood' by Joel Robison[/caption]                           I was drawn to this field instinctually but over time I’ve asked myself why that might be. A few years back I would have told you I didn’t have a creative bone in my body but I’ve always loved the arts so have gravitated to jobs in this area. I can’t draw or play an instrument. I tried creative writing but it felt like drowning. I’ve since learnt that creativity is so much more than being able to dream up and make pretty things. It’s not a skill gifted at birth and it’s actually surprisingly easy to train yourself to be receptive to creativity when you find the medium that allows you to express it best. I now come up with at least three concepts for photos a day, whereas before, I was hard pressed to imagine ANYTHING. I’m also a perfectionist so being able to refine one concept is immensely appealing to me, whereas if I take a trip and shoot 3,000 photos, that’s an overwhelming amount of work for me and is the primary reason why most of my photos remain unseen. But most of all I’m a huge fan of magical realism, where elements of a magical world seep into our own and are presented in a way that makes it seem entirely normal. This idea is thrilling to me and conceptual fine art photography has given me the medium to express my fascination with this concept and a way to add magic to my everyday. So in defining your photography niche it pays to analyse your strengths and interests until you find a field that fits. If you’re really stuck this article succinctly wraps up some points that may help you define yours. But above all you need to love what you do because to succeed at something you need to pursue it doggedly and if your heart isn’t in it you’re destined to fail. Defining who you are is important because it gives your photographs intent, which makes them powerful. Good photographs have a clear subject, whatever it may be, and they tell a story about that subject. Sadly, choosing your field is not the end. Then the world expects you to have a personal style! Something about your work that is instantly recognisable and sets you apart from everyone else. Usually style comes naturally with experimentation. Mine is currently a work in progress but I know I like dark autumn colours, muted blacks, foreground interest, painterly techniques and cinematic lighting, and am sure these will manifest in my work, but for now this is still part of my journey. Discovering what you love to do is the fun part. Enjoy it! But if you’re a hobby photographer who loves taking photos for the sake of taking photos then that’s just fine too. Let me know how you discovered what you love to shoot!

If you’re reading this I’m going to assume you’re either a very good friend of mine (thanks for your support!) or you’ve already started your photography journey and are looking for ways to improve. So before getting stuck into any photography tricks I first want to talk about my recommended resources for learning photography and then introduce you to the camera settings and techniques used by the pros. These are the things that, if I had a time machine, I would go back and tell myself the very first time I picked up a digital SLR (obviously once I got over the shock of seeing a duplicate self). The resources for photographers are endless so without a good starting point you’re going to get overwhelmed pretty quickly so I want to fast track you to the ones that I personally think are the best. DIGITAL PHOTOGRAPHY SCHOOL & DIGITAL CAMERA WORLD These are two amazing and free websites that comprehensively cover everything there is to know about photography. The way I use them is by signing up to their newsletters / social media pages and then reading anything and everything until it all becomes too basic. But if you’re just starting out I’d recommend reading articles about ‘composition’ and ‘learning to see’ and then getting into ‘exposure’. PHOTOGRAPHY CLASS My next tip is to take a beginner’s photography course because it’s important to get hands-on experience. The two I took were found through daily deals websites and cost about $50 each. Aim for a class that will teach you to use you camera’s manual mode because your photography will never improve if you keep letting the camera think for you. Then you have to practice, practice, practice because manual is hard at first and your photos will suck for awhile. But once you get the hang of it that’s when you’re allowed to start calling yourself a photographer because you’ve put in the hard yards required to tame the beast. [gallery columns="2" size="medium" link="file" ids="1447,1449,1450,1451,1452,1453"]   CREATIVELIVE The most wonderful resource I’ve found for photographers is CreativeLIVE, which offers photography classes instructed by world class photographers for FREE, provided you’re watching live (or a small fee if not). If you do tune in I can guarantee you’ll want to purchase every class because they’re always inspirational and vastly informative and you’ll want them on hand to study at your own pace. At $99-$149 per three day class this is an absolute steal. To take a local class on a similar subject you’d pay four times that amount for a half day workshop with a photographer no one’s ever heard of. I’ve purchased over ten CreativeLIVE classes and never regretted a single one of them. I’m a fairly thrifty person but spending money for education on a subject you are passionate about is a no brainer to me. PHLEARN At some point you’ll want to tackle the dreaded beast Photoshop. I chipped away at learning Photoshop for many years with little success. It was only when I stumbled across the highly fanciable Aaron Nace’s Phlearn that everything clicked. Aaron creates a free ‘how to’ video EVERY SINGLE DAY. You can also purchase a Phlearn Pro for $25 and work right alongside Aaron on a project from start to finish. The first time I completed one I nearly ran down the street high fiving everyone who came my way because suddenly so much more seemed possible. MY TIPS TO IMPROVE YOUR PHOTOGRAPHY RIGHT AWAY Provided you have the appropriate kind of camera, I believe these tips will improve your photography right away. Check your manual or the web to see if your camera is capable.

  1. Techniques for getting sharp focus almost every time
SINGLE POINT FOCUS Sure, those 45 focus points on your camera sound amazing but if you let your camera choose the focus for you, chances are you’re going to get punchy when you see the results. How a camera chooses where to focus is fairly technical but some say they choose the largest object, some say the closest object, some say the centre, and some say the area of most contrast. But all you really need to know is that letting your camera decide its own focus points is a mistake. I recommend setting your camera to use only one focus point – the centre point – because it’s the most sensitive point and the easiest to work with. I place the centre point over the area where I want sharpest focus, lock the focus, recompose if necessary and then take my shot. I use this point 99% of the time and only change it when I’m doing a tricky self-portrait using a low aperture and the focus needs to be spot on.   [gallery columns="2" link="file" size="medium" ids="1456,1457"]   You may need to google how to do this for your specific camera but here’s a quick guide for Canons. BACK BUTTON FOCUS The single greatest change I ever made to my camera was to set up back button focus. Basically, this means that instead of your shutter button both focusing AND taking the shot, you are using an entirely different button on the back of your camera to find and lock focus so the shutter merely takes the photo. With one button press you can lock focus and keep it locked until you decide to change it or you can track a moving subject by holding the button in (if your camera is set to AI SERVO). This is great because your camera doesn’t refocus between shots. Admittedly back button focus can be a little difficult to get your head around but it honestly only took me an hour or so to get used to it. My dad put off using it for years until very recently and his focus improved immediately. Here’s how to set it up. (There’s plenty of other articles / videos out there if you struggle with the instructions in this one.) [gallery columns="2" size="medium" link="file" ids="1458,1459"]   Of course, you could choose to ignore both these points and use manual focus instead, and that’s totally fine. Admirable even! But my eyes aren’t the best and I like to shoot quickly so focusing my lens manually isn’t practical for me. If your photos are still blurry, make sure your shutter speed is not too low. (I personally can’t go under 1/100 without a tripod.)
  1. Shoot RAW
When you shoot JPEG your camera automatically processes your photo in camera - applying sharpening, brightness and contrast and then compressing the file by discarding data - so your photos come out of camera looking good but the file size is small and contains only limited information. Whereas if you shoot RAW you get access to all the information recorded by the camera sensor with a full range of brightness to darkness, however your photos initially look kinda dull because the camera isn’t applying any processing. That’s because RAW is designed for people who want full control over how their final photos look and it is AMAZING how much scope you can get out of a RAW file. I spent years shooting JPEG and those photos are now mostly unusable to me because they’re too small and I can’t modify them how I want. [gallery columns="4" size="medium" link="file" ids="1460,1461,1462,1463"]   [gallery link="file" columns="2" size="medium" ids="1464,1465"]   The RAW file is not natively understood by most computers so you'll need to use your camera’s software or purchase a program to interpret your files. I own Adobe Lightroom and it is the best photography money I’ve ever spent. You can currently purchase it outright for about $180 or you can buy it on a plan with Photoshop for $9.99 per month with lifetime upgrades. Start by playing around with the sliders in the develop tab and then use google or YouTube to learn what else the program can do. These photography tips would have saved me years of experimentation, money and frustration and I hope they’ll do the same for you. If you have any questions or tips of your own please add them to the comments!


Introducing Creative Photo Folk

Creative Photo Folk – a community to learn photography creatively, overwhelm free In 2015 I started Hayley Roberts Photography to better learn photography and Photoshop. By documenting my discoveries in blog posts I hoped my experiences might benefit other interested photographers, and it did, on a small scale. Somewhere along the way I realised if […]


How to create a conceptual photograph.

Many photographers use their camera to capture a moment; they see an interesting subject so they shoot it to the best of their ability. But a worthwhile experiment for every budding photographer is to try staging a photo. Rather than passively waiting for all the elements to perfectly arrange themselves, take control and create the […]


What type of photographer are you? Discovering your style.

Over the coming weeks I will begin to explore the tricks and techniques used by the best photographers but rather than just saying “hey, here’s how to shoot an HDR image” I want to photograph these techniques in the style that I love to shoot. Every pro photographer specialises in a certain kind of photography […]


Learning photography. Take better photos today.

If you’re reading this I’m going to assume you’re either a very good friend of mine (thanks for your support!) or you’ve already started your photography journey and are looking for ways to improve. So before getting stuck into any photography tricks I first want to talk about my recommended resources for learning photography and […]